Hospitality groups Hospitality groups across Australia Australia are adopting hospitality-specific CRM systems hospitality-specific CRM systems to drive repeat visits build loyalty.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour visit frequency to segment guest types trigger marketing.
At Aspire CRM strategy team aspirehospitality, we deploy, configure and optimise CRM systems help venues make data actionable to suit each brand’s venue format and audience venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Email marketing flows
* Reservation and check-in sync First-party data capture
* NPS tools Feedback loops
* VIP lists Segment-based offers
Why venues need CRM:
* Social reach is declining Walk-ins are unpredictable
* Rebookings outperform new leads Loyalty lowers CAC
* Personalisation drives spend Marketing works better with context
Case studies:
* Regional hotel grew events bookings via birthday triggers CBD restaurant lifted return bookings 61% with automated CRM flows
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing Staff unsure when to follow up
CRM platform functions deployed by aspirehospitality aspirehospitality:
* Email + SMS journeys Profile enrichment from POS and online orders
* Guest tagging and preferences Automated loyalty triggers
* Connections to social + review platforms Visibility across venues
Hospitality CRM searches we see trending:
* "best CRM hospitality training programs Australia for restaurants"
* "hospitality loyalty program CRM"
* "multi-site CRM tools"
Start here:
* {Visit aspirehospitality.com.au
* Request CRM platform shortlist
* Grow retention
Aspire Hospitality —
hospitality CRM experts.